We believe sustainability is the new creativity, inspiring new ideas and innovation, progressing the interests of the wearer and the world.
This design philosophy guides our approach to all of the issues that matter for our brand.
Our vision is to work with a community of pioneers united by difference and active in hope that there is a better way.


The fashion world has a problem: Waste.
We’re conscious of that, and that’s why we have started our journey to re-think and re-design the way we make clothes.
Our purpose?
Create products that can be “made to be made again” by using one material for an easier recycling process.
They call it future, we call it Circular Series: A range of fully recyclable, Cradle to Cradle Certified® Gold garments.

Discover The Circular Series

Cradle to Cradle

Our trailblazing Circular Series of fully recyclable jackets has been recognised with the prestigious Cradle to Cradle Certified® Gold certification, the World’s most advanced standard for safe, circular and responsible materials and products. This is how we want to play our part. This is how we choose future. With outstanding results that change the game not just for us, but for the fashion industry as a whole: this certification sets an important precedent as no previous brand has succeeded to develop a fully circular system in just fourteen months, and effectively involving, reviewing and innovating of all the tiers of our Circular Series' technical cycle. Sounds complicated? Let's have a look at what this means in practice.

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In 2016, we took our first, decisive move towards ethical fashion by banning all fur and down from all our products and we developed our unique Thermo-Fibre™ insulation, which is light, warm, quick-drying and, most importantly, completely animal-free.

Discover our down-free products


What happens along our supply chain is ultimately what can teach us where and how we need to improve and where we are doing it right. Through traceability, we can keep working to create our products in an ethical and sustainable manner.

Discover our traceability maps