DESIGNING THE FUTURE OF CIRCULAR FASHION

We believe sustainability is the new creativity, inspiring new ideas and innovation, progressing the interests of the wearer and the world.
This is the design philosophy that guides our approach.
Our vision is to work with a community of pioneers united by difference and active in hope that there is a better way.

HOW WE ARE PLAYING OUR PART

CIRCULAR
DESIGN

Embracing circular design as the next frontier in sustainable fashion, in 2019 we created Infinity, the first fully recyclable jacket. This was just the beginning. In SS20, the launch of a fully fledged series of Circular Jackets and of our Circular Rainforest reprents the next step in our commitment to design, sustainability, and innovation. The journey continues...

Discover The Circular Series

CRADLE TO CRADLE
CERTIFIED™ GOLD

Napapijri Circular Series of fully recyclable jackets has been recognised in 2020 with the prestigious Cradle to Cradle Certified™ certification, the World’s most advanced standard for safe, circular and responsible materials and products.

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TRACEABILITY

Traceability means transparency: that's why we have gone back to the source of our most iconic styles to trace their journey, from raw materials sourcing all the way up the supply chain.

The Rainforest JourneyThe Skidoo JourneyThe Circular Anorak's Journey

FUR AND
DOWN FREE

Our first, decisive move towards ethical fashion has been to ban fur and down in all our products. That was 2015.

Discover Superlight