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selection
Fibre by fibre, we are sticking by our sustainability vision by introducing our first selection of summer essentials made with Good Earth Cotton® , a fully traceable cotton obtained through regenerative farming practices.

Discover the Selection

  • men
  • women
  • kids
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INTRODUCING GOOD EARTH COTTON®
Good Earth Cotton® prioritizes the environment and uses science and data to benefit both farmers and nature. It is a low-impact cotton produced with a focus on enhancing biodiversity, using water efficiently, rotating crops seasonally, and minimizing tillage.
data driven
Modern regenerative agriculture is reliant on primary field data – if data does not show improvement, a regenerative state is not evident.
ECOLOGY AT THE FOREFRONT
Soil carbon is the key driver to healthy soil; the key driver to soil carbon is plant life. Good Earth Cotton®’s farming practice is built upon this environment-first ethos.
VERIFIED BY FIBRE TRACE®
All Good Earth Cotton® lint is embedded with FibreTrace®, possessing the power to be digitally and physically traced from grower to garment.
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full visibility, from seed to store
Through the Fibretrace® technology embedded in its fibres, the joiurney of each product in our Good Earth Cotton® Selection can be followed from farm to store.
Cotton Gin
FibreTrace® is incorporated into the raw cotton fibre at the cotton gin via a luminescent pigment.
Spinner
The Cotton spinner receives the FibreTrace®-integrated Good Earth Cotton® and scans in-bound bales into the facility.
Fabric Mill
The Good Earth Cotton® yarn is scanned at the fabric mill ready to be converted into a textile fabric.
Finished Goods
Fabric rolls are received and scanned into a cut, make and trim facility, where fabric is converted into finished goods.
Retail
The brand receives the finished goods and scans in-bound to the warehouse facility or retail store, concluding the primary production cycle.
CUSTOMER
Consumers can shop with confidence, knowing their purchase is genuine Good Earth Cotton®.