In this new, breathtaking campaign celebrating our Choose Future philosophy and sustainable initiatives,
Taron Egerton features in a video that explores one of the most pressing questions we have to face today:
What if one day, nature will only be a distant memory?
Presenting some of the products that best embody our commitment to playing our part and to always choosing future, this beautifully shot campaign unites the past and the future of the brand. The past, as the memory of a time when nature inspired the creation of our first jacket. The future, as the only possible choice to preserve that very nature, and our origins.
The Circular Series:
Designing the future of Circular Fashion
The Circular Puffer Taron is wearing in our Choose Future campaign is part of our Circular Series of 100% recyclable, monomaterial jackets.Discover the Circular Series
The Sustainable soul of Comfort
Down-free, partially made with recycled materials, PFC-free: our 20-22° Series squarely embodies our passion for outstanding, contemporary design, sustainability, and innovation.Discover 20-22 Series
classic, recycled, sustainable.
The Aerons family of puffer jackets is one of Napapijri's winter classics, now with a sustainable twist since from FW20 their shell is made of recycled polyamide, while the insulation is completely down-free.Discover our jackets
Curly Fleece in recycled polyamide
Curly Fleece is one of Napapijri's iconic materials, one that is never missing from our winter collections. This is why we have begun to evolve our approach to sourcing and have started developing our curly fleeces using recycled polyamide to various degrees.Discover our fleeces