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ss21:choose future

Our most
Collection yet

With a Cradle To Cradle Certified series of 100% recyclable jackets, 87 % of the collection containing organically grown cotton, and 54% recycled raw materials, Spring/Summer 21 is Napapijri's most sustainable season to date. And as the old adagio goes, this is just the beginning. Mix that with a multi-dimensional, eclectic exploration of Hawaiian natural aesthetic, military heritage, and outdoors lifestyle and what comes to life is a colourful, joyful, future-positive collection that really embodies our Choose Future philosophy.

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The Wonder - Premium Casualwear

Napapijri Circular Series

100% Recyclable, 100% Circular, 100% C2C Certified

Our trailblazing Circular Series of fully recyclable jackets has been recognised with the prestigious Cradle to Cradle Certified™ Gold certification, the World’s most advanced standard for safe, circular and responsible materials and products. In SS21, the Series features a revisited version of the Circular Rainforest - a fully recyclable take on our classic icon - and a light and versatile Circular Windbreaker with full-zip for improved wearability.

The Wonder - Premium Casualwear

Ease: Supima® Cotton

The luxe side of leisurewear

Soft, strong, colour retentive: our collection of leisurewear created with premium Supima® Cotton collection develops SS21's military inspiration through details and shapes: T-shirts, hoodies, sweaters and sweatpants with thermo-printed labels, applied pockets, and herringbone applications as well as combat trousers and chequered garments inspired by the windows of aviation hangars

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The Rainforest Summer

Iconic since 1995

A streetwear staple since 1995, the Rainforest Jacket embodies Napapijri's future-positive, free to be attitude. So much so, that pulling it over has become a symbol of belonging to the Napapijri tribe. Water resistant and windproof, its summer version is light, versatile, and perfect for travelling in both nature and in the city.

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The Tribe - Streetwear

Urban Collection

Let there be colour

Overlapping Hawaiian flowers, Tiki masks as stand-alone or all-over prints: this collection is all about prints, colours, and hawaiian traditions. A take-down of Napa by Martine Rose’s FW20 collection, it presents a new, monochrome jaquard label, and Hawaiian interpretation of the Rainforest jacket and a trekking jacket that celebrates the overall taste of outdoor adventure evoked by the collection with its colour-block, vintage feel.