Don't just Watch it Burn Two iconic brands come together in a streetwear-focused capsule collection built around what both brands are known for: iconic outerwear, graphic language, and progressive style.
The collab is built on Napapijri and Obey's shared interpretation of fashion as a medium to make an impact on the world by sparking conversations and change through creativity.
Playing with the notion of journey, the campaign triggers a deeper reflection on the role each of us is ready to play when faced with an unexpected crisis.
The capsule’s graphics are original designs by Shepard Fairey, where “Don’t just watch it burn” is an invitation to react to crisis through the power of irony, imagination, and creativity.
The capsule’s graphics are original designs by Shepard Fairey, where “Don’t just watch it burn” is an invitation to react to crisis through the power of irony, imagination, and creativity.
